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Aug. 27, 2024

Unlearning Entrepreneurship: FinTech Innovation, Olympic Aspirations, Navigating Challenges, Pursuing Purpose, and Monetizing Creativity

Unlearning Entrepreneurship: FinTech Innovation, Olympic Aspirations, Navigating Challenges, Pursuing Purpose, and Monetizing Creativity
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How does one transition from a disciplined upbringing as a former Olympic qualifier to advising over 40 prime ministers and founding three unique businesses? Join us on this captivating episode of the Unlearned Podcast as we welcome Dr. Monique Ositelu, an extraordinary entrepreneur and data strategist whose journey is a remarkable blend of discipline, creativity, and perseverance. Monique shares her story of juggling multiple roles, from lecturing at Harvard to innovating in the fintech space with her startup Deuce, while underscoring the importance of self-regulation and holistic well-being for professional success.

Discover the revolutionary impact of Deuce, a fintech solution designed for collaborative content creators. Learn how this "Venmo for creators" simplifies payments and has already secured significant partnerships, like the one with the city of DC for upcoming festivals. 

Finally we’ll discuss chasing purpose over money, and the importance of generational perseverance. Hear how Monique balances her ventures, maintains financial stability, and stays true to her purpose, all while managing multiple businesses. 

Connect with Dr. Monique: 
Instagram: 
@deucepay 
@itan.llc

Twitter: @moniqueositelu

linkedin: moniqueositeluphd

www.itanllc.com
www.deucepayments.com

Chapters

00:05 - Unlearning Entrepreneurship

12:03 - Creating Deuce

16:29 - Entrepreneurship Misconceptions and Commitment

25:44 - Managing Emotions as an Entrepreneur

34:21 - The Entrepreneur's Multiple Ventures and Mindset

42:01 - Chasing Purpose Over Money

47:07 - Generational Perseverance and Entrepreneurship Traits

53:48 - Embracing Entrepreneurial Mindset and Traits

01:02:50 - Empowering Traits for Success

01:09:41 - Discovering and Monetizing Unique Ideas

01:22:40 - Unlearning Entrepreneurial Long-Term Commitment

Transcript
WEBVTT

00:00:05.149 --> 00:00:10.617
Hello everybody and welcome once again to the Unlearned Podcast.

00:00:10.617 --> 00:00:19.902
I am your host, ruth Abigail, aka RA, and this is the podcast that is helping you gain the courage to change your mind so that you can experience more freedom.

00:00:19.902 --> 00:00:37.377
So we are in our series called Unlearning Entrepreneurship, where we're talking to entrepreneurs of all in all different stages, doing all different things, really wanting to share, from their perspective, things they've unlearned through their entrepreneurial journey.

00:00:37.377 --> 00:00:41.667
Now, you might not be an entrepreneur, and that's OK, but two things we want you to know.

00:00:41.667 --> 00:00:55.259
Number one you can have entrepreneurial mindset in where you are, but also there are things on this journey, because it's such an intense journey that we that they have had to unlearn, that you might have to unlearn no matter what a journey you're on as well.

00:00:55.259 --> 00:00:58.448
So let so tune in, let us know what you think.

00:00:58.469 --> 00:01:10.406
There's some amazing people, and I am so excited because one of my homies and she's my homie, but when I read her bio you will be like, how do you have such cool friends?

00:01:10.406 --> 00:01:16.823
So we have Dr Monique Oshite-Lu with us.

00:01:16.823 --> 00:01:17.507
What's up, mo?

00:01:17.507 --> 00:01:18.682
What's?

00:01:19.082 --> 00:01:19.686
up people.

00:01:19.686 --> 00:01:23.849
Hey, Ruth Abigail, Thanks for having me Yo, I'm so excited.

00:01:23.870 --> 00:01:24.432
Thanks for being here.

00:01:24.432 --> 00:01:25.293
Yo, I'm so excited.

00:01:25.293 --> 00:01:26.316
Thanks for being here.

00:01:26.316 --> 00:01:39.652
So, for those of you that do not know this incredible woman, let me just read a little bit about her, because I think it's important that you know who you're about to hear from.

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And let me just be honest.

00:01:40.853 --> 00:01:44.028
I've known Monique since 2007.

00:01:44.028 --> 00:01:45.111
Do we mean 2007?

00:01:45.111 --> 00:01:47.585
Yes, we did.

00:01:47.585 --> 00:01:50.323
Wow, that's crazy.

00:01:50.323 --> 00:01:52.531
Yes, that's crazy.

00:01:52.531 --> 00:01:55.846
We met in 2007.

00:01:55.846 --> 00:01:59.299
Yes, we are getting old and we met in 2007.

00:01:59.439 --> 00:02:12.131
So I've known Monique since college and I've watched her do her thing and as I read through this bio, because this is the first time we really like I'm two years younger.

00:02:12.131 --> 00:02:13.212
Let's just put that in.

00:02:13.212 --> 00:02:20.356
Okay, well, that's not necessary, but fine, fine, it's fine, she's two years younger.

00:02:20.397 --> 00:02:28.800
Blah, blah, blah anyway, she's two years younger, but when I read this, you're not going to believe that, because she's done more than I could I think I could conceptually do in my lifetime.

00:02:28.800 --> 00:02:36.242
So I'm just going to read a little bit of her bio so you know who you're hearing from and who our conversation is with today.

00:02:36.242 --> 00:02:41.649
So she is an entrepreneur times three, all right.

00:02:41.649 --> 00:02:56.866
She has three different businesses that she has founded and she's the founder of Etan and Deuce that she showcases her exceptional, exceptional skills and data analytics and FinTech, financial technology.

00:02:56.866 --> 00:03:00.558
For those that don't know, innovation, so check this out.

00:03:00.558 --> 00:03:12.870
Under her guidance, etan, which is a data consulting company, had an increase of excuse me, 815% revenue from 2022 to 2023.

00:03:14.039 --> 00:03:20.593
Deuce, the financial technology company, is a Visa-backed accelerator fintech startup.

00:03:20.593 --> 00:03:46.496
And she is also a lecturer at Harvard yes, that's right, you heard it Harvard in Boston, not Harvard in you know some other place, but Harvard, the Harvard University, okay, strategic Data Project Fellows Program, which is housed in their graduate school of education.

00:03:46.496 --> 00:03:51.766
She teaches her original curriculum to future data strategists.

00:03:51.766 --> 00:04:00.645
She's also advised over 40 prime ministers and was featured across prestigious platforms like Forbes and NPR.

00:04:00.645 --> 00:04:05.334
Yeah, and then, on top of that, just to add something on top of the cake.

00:04:05.334 --> 00:04:15.223
She was also in 2016, a summer Olympic qualifier for the Nigeria women in 800 meter and 2014 qualifier for the world relays.

00:04:15.223 --> 00:04:16.846
Okay, so hold on.

00:04:16.846 --> 00:04:22.803
I'm reading this out loud and I know you, like I've known you before all of this stuff.

00:04:22.803 --> 00:04:24.086
I knew you for all of this.

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I don't get it.

00:04:27.134 --> 00:04:28.845
How in the world?

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Who are you?

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I feel like I've lived different lives, to be honest with you, like there literally feel like different lifetimes.

00:04:39.540 --> 00:04:44.391
Even now I'm juggling like three businesses but, yeah, I don't know what to say.

00:04:47.821 --> 00:04:48.242
I don't either.

00:04:48.242 --> 00:04:50.826
That's why neither of us I don't either.

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I think I just I look at this and, like I said, I've known you for years and I won't say it's shocking, but because I know you and it's like you're you're an incredible person, have an incredible mind, thanks, and also this is insane.

00:05:05.560 --> 00:05:10.149
Like you're like what you, what you have accomplished, is insane.

00:05:10.149 --> 00:05:18.112
So I just want to get into like when you, when you hear that, when you hear all that, what comes to your mind?

00:05:18.112 --> 00:05:19.843
You said you've like different lives.

00:05:19.843 --> 00:05:21.309
You feel like you've lived different lives.

00:05:21.309 --> 00:05:22.420
Well, like what does that even mean?

00:05:22.420 --> 00:05:22.862
Like what?

00:05:22.862 --> 00:05:23.403
Why?

00:05:23.403 --> 00:05:24.045
Like why have you?

00:05:24.045 --> 00:05:25.410
Well, like what does that even mean?

00:05:25.410 --> 00:05:26.091
Like what do you?

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Why?

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Like, why have you lived different lives and what does that mean for you?

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I see myself like super down to earth and I think, just how I've been able to explore and have that sense of creativity to express myself and I think part of entrepreneurship is creativity and I never saw myself necessarily as a creator, but I feel, like you know, I saw myself originally as an athlete, you know, and since I was six years old I trained, you know, and so my mom is a nutritionist.

00:06:07.665 --> 00:06:18.673
So I've been on like a food regimen from the time I was like I apologize for my phone From the time I was 12 until I was like 26, I was on a food regimen.

00:06:18.673 --> 00:06:54.288
So, like I think, for me, just having that background and that discipline from being an athlete, for me, just having that background and that discipline from being an athlete, I just pick it up and I apply it to the same If I'm pursuing my PhD, if I'm pursuing a business venture, if I'm giving a lecture, like if I'm mentoring other people, like I just take that same discipline and I like it better because in this aspect of an entrepreneur I'm not competing against someone else, so I'm no longer getting intimidated if I get on the line and somebody has longer legs or more masculine than me, I am literally going against myself.

00:06:54.560 --> 00:06:57.649
So I'm like trying to be the best version of myself in time.

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That's what I'm competing against.

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That's the only thing I'm competing against, because I know what I have is very unique.

00:07:04.199 --> 00:07:19.923
That's the only thing I'm competing against, because I know what I have is very unique, and so I think I like this space that I'm in a lot better than when I was training at a collegiate level as well as a post collegiate level, professional, semi professional, so yeah, that's so.

00:07:20.002 --> 00:07:22.771
What's what's more challenging competing against yourself or time?

00:07:23.879 --> 00:07:37.434
Oh my God, I feel like time and like that's literally what I've been experiencing literally these past two quarters is unlearning.

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My habit of doing everything accelerated.

00:07:40.476 --> 00:07:49.817
So, like you know from running track, I did everything fast, right, and then after I finished that, I went and got my PhD, finished it in three years, you know.

00:07:49.817 --> 00:08:01.603
Then after that I went and I worked for government for like four or five years and I'm like having influence on policy and people are like it literally takes like eight years before your research actually influences policy.

00:08:01.603 --> 00:08:04.547
And I'm doing this in year two, you know, just like whipping it out, you know.

00:08:04.547 --> 00:08:13.350
And then I start my data consulting firm and then I start this startup and startups they have this thing where everything is supposed to be fast, like time is money.

00:08:13.350 --> 00:08:14.021
Time is money.

00:08:14.543 --> 00:08:27.033
And I think what I've really been learning this year is like time is your greatest gift and be patient with it and let it work when it does best.

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Because if you are out of sync with your timing, your purpose and your destiny, no matter how good of a business idea you have, it's not hate time, like it was my biggest competitor, but I've learned to embrace it and in this, you know, acknowledge that and I have to say this like God's, timing is the best timing and really submit yourself to time, because time isn't going anywhere.

00:09:06.874 --> 00:09:27.565
Time was here before I was even born, time is going to be here when I leave, and so if I submit myself to time and be patient with myself and knowing that what I'm creating will be released when it needs to be released, it helps me take away that stress and having those deadlines that are not realistic or deadlines that are self-induced, you know.

00:09:27.565 --> 00:09:34.142
So, um, I would say I would say that time, love, hate, relationship with her, or him.

00:09:34.503 --> 00:09:39.172
So I really resonate with this struggle with the pace of things.

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Like I'm.

00:09:40.013 --> 00:09:43.767
I too, I like going fast, I that's one of my.

00:09:43.767 --> 00:09:57.150
That can be a strength and can be a weakness, and so I have found that in my world sometimes what slows me down is when I'm not just doing things by myself anymore.

00:09:57.150 --> 00:10:05.106
Right, there are seasons where you just you're doing things on your own, you're going, going, going, but then you get to a point where, in my case, it's kind of leading a team of people.

00:10:05.106 --> 00:10:32.145
But then you get to a point where, in my case, you know it's it's kind of leading a team of people, but in in your case and you and I have talked it is collaborating with people because technically, like, you're the only employee of your company, but you have to collaborate with people to get things done, whether you have to contract them out or you need them as an advisor or um, fundraising, right, and so when other people get involved in your process, talk about how that can make you have to slow your pace down.

00:10:33.279 --> 00:10:36.831
Yeah, it requires you to adjust the pace.

00:10:36.831 --> 00:10:39.389
You know, almost it's a requirement.

00:10:39.389 --> 00:10:47.886
And one thing that I've really learned is that, as an entrepreneur, everything on your to-do list when you wake up in the morning is important.

00:10:47.886 --> 00:10:49.230
Right, it's all important.

00:10:49.230 --> 00:11:02.528
You've got to get that done and I've had to really unlearn this whole concept that my sense of urgency is someone else's sense of urgency, and understanding that just because this is a priority for me is not a priority for someone else.

00:11:02.528 --> 00:11:06.897
This is a priority for me, it's not a priority for someone else.

00:11:06.917 --> 00:11:14.708
And being able to manage that because you just can't say, okay, fine, this is the priority, they get to it whenever they get to it you have to almost be strategic in how you communicate.

00:11:14.708 --> 00:11:16.942
And every communication has to be strategic.

00:11:16.942 --> 00:11:19.171
Like what time of day are you sending the email?

00:11:19.171 --> 00:11:20.836
How are you framing it?

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Are you telling kind of a story or situating it in a way that makes people say, okay, this aligns with my priorities.

00:11:28.988 --> 00:11:32.804
So, like a lot of times, I don't just send it and be like, hey, sign this document.

00:11:32.804 --> 00:11:37.342
It's like, hey, we're ready to get started with your contract, to meet your deadline right.

00:11:37.342 --> 00:11:43.706
And like their deadline is important to them so they'll be able to sign it so I can get the administrative stuff done on my end, for example.

00:11:43.806 --> 00:12:02.653
So it's like being strategic on how you frame things, understanding that everybody has a different level and standard of how they show up and everybody's definition of excellence, even if they even try to achieve excellence, is very different and being okay with that.

00:12:02.653 --> 00:12:23.368
But I think the importance of partnerships is knowing that every partnership isn't for you, every collaboration isn't for you, and you have to be selective, because you have a goal and you want to make sure the people you're bringing on, the people you're collaborating, align with that goal, because that makes the process easier.

00:12:23.368 --> 00:12:33.707
Yes, your timing will be slowed down, but if it's the right people who are invested in the idea, invested in the partnership, then that also helps with the momentum and keeping things going.

00:12:33.707 --> 00:12:45.206
But yeah, if I could divide myself into 50 people, I would, and I would just take it all in and I'd be good, but that's not it.

00:12:45.488 --> 00:12:47.183
And also what's not.

00:12:47.183 --> 00:12:48.748
It is the way people see things.

00:12:48.748 --> 00:12:57.745
Like when you're creating something, you're so in your head about how you want it to be, how you want it to look, but you don't consider different things Right.

00:12:57.745 --> 00:13:07.613
And so, for example, with Deuce working on some of the features, I had someone say it was actually a potential user.

00:13:07.613 --> 00:13:09.264
They're like well, what about tips?

00:13:09.807 --> 00:13:34.895
Like when I'm playing or I'm doing something, or if I have some content or something I'm selling, like I would like there to be a feature for people to do tips, and I'm like, oh great, like I would never think that you know, so it's important to you know, think about not just folks who are happy helping you to get things done, but who are you serving with your product, with your service, and also considering their feedback too, to give you a different way to think about things.

00:13:36.701 --> 00:13:43.474
So I know what Deuce is, but I would bet that almost no one listening knows what it is.

00:13:43.474 --> 00:13:45.705
So what is Deuce?

00:13:45.705 --> 00:13:46.527
Explain it.

00:13:46.527 --> 00:13:47.187
What are you doing?

00:13:47.850 --> 00:13:49.173
Yeah, say what.

00:13:49.173 --> 00:14:03.883
Like, I should be good at my speaking, I'm on the spot, okay, so, deuce, basically you can think of us as the Venmo for creators, and so we help creators, like social media influencers, artists and musicians to be able to get paid for collaborative projects.

00:14:03.883 --> 00:14:13.255
So, for example, if you're in a band and you show up and you do your number or whatever, typically you're sending multiple Venmos, cashapps and Zells to pay all the band members.

00:14:13.255 --> 00:14:20.102
But with Deuce, it automatically splits payments to each of the band members in one click of a button.

00:14:20.102 --> 00:14:21.705
So no longer do you have to send all the different Zells and CashApps.

00:14:21.705 --> 00:14:24.288
You literally just click one button and everyone gets paid.

00:14:24.769 --> 00:14:28.994
So that's Deuce, and I'm excited Deuce.

00:14:28.994 --> 00:14:35.475
We have a collaboration with the city of DC, so we're DC based fintech, and so that collaboration is working with the city of DC.

00:14:35.475 --> 00:14:41.222
So we have upcoming festivals this fall that we're going to be facilitating payments for, so I'm super excited about that.

00:14:41.222 --> 00:14:45.884
So, paying the different live performers at the festivals and concerts super excited about that.

00:14:45.884 --> 00:14:51.561
So paying the different live performers at the festivals and concerts so that's Deuce.

00:14:51.561 --> 00:14:55.813
And that's the startup that's backed by Visa, where we received some non-diluted funding and just graduated from their accelerator program a few weeks ago.

00:14:57.721 --> 00:14:58.501
That's amazing.

00:14:58.501 --> 00:15:05.634
So just so I'm clear and our audience is clear, you said the Venmo.

00:15:05.634 --> 00:15:16.192
It's like you could think of it for the Venmo for creators, and the idea is for musicians, social media influencers or what was that?

00:15:16.212 --> 00:15:18.703
Yeah, and artists Anyone who's creating?

00:15:18.703 --> 00:15:19.828
Collaborative content.

00:15:19.828 --> 00:15:29.431
If you're creating collaborative content and you need to split the payment, so let's say you're doing something, I'm doing something, you get 50%, you get 50% and you need to split the payment, so let's say you're doing something, I'm doing something, you get 50%, you get 50% and you want to go to both of your bank accounts.

00:15:29.431 --> 00:15:30.784
This is where Deuce comes in.

00:15:32.921 --> 00:15:39.461
So that's, you know, it's really interesting and I think I said this when you first told me about it it's so interesting that that's not out there.

00:15:39.461 --> 00:15:47.789
Like it seems like a very like this is well, yeah, like, yeah, like this should be the case.

00:15:47.789 --> 00:15:50.831
But you know, I mean that's what entrepreneurs do they solve problems.

00:15:50.831 --> 00:15:54.355
How did you discover this is a problem you wanted to solve?

00:15:55.157 --> 00:15:55.616
Yeah.

00:15:55.616 --> 00:16:07.663
So I think for me the reason I got discovered by Harvard was I was doing some content creation over the pandemic and they actually discovered my ebook.

00:16:07.663 --> 00:16:13.625
And then from there they went and discovered some more papers that I had written and they were like, hey, what you're doing for?

00:16:13.625 --> 00:16:21.361
Because I used to do workshops over the pandemic and they were like can you actually make that curriculum for one of our fellows programs and teach it right?

00:16:21.361 --> 00:16:24.970
So for me that really helped my credibility.

00:16:24.970 --> 00:16:29.548
That really helped me to be able to say, okay, I can really do this full time.

00:16:29.989 --> 00:16:33.606
So I started mentoring other creators and there was one duo of creators.

00:16:33.606 --> 00:16:40.951
They had a fashion book and they wanted to sell it online and every time somebody purchased a book online, they wanted to go to both their bank accounts.

00:16:40.951 --> 00:16:49.448
So we were literally on the phone with PayPal, stripe and Square almost like two hours and it was the last call.

00:16:49.448 --> 00:16:59.346
Then it was PayPal and they told us to hold and I told the person on the other line because we three-wayed them, because I was trying to help them out, and I was like, look, if this doesn't exist, I'm creating it.

00:16:59.346 --> 00:17:00.346
And a guy gets on the phone.

00:17:00.346 --> 00:17:05.474
He was like, yeah, we don't split split, so it'll all go to one bank account and you'll just have to deposit to the next person.

00:17:05.474 --> 00:17:07.076
And I was like, say no more.

00:17:07.076 --> 00:17:09.821
And so I've just been doing it ever since February.

00:17:09.821 --> 00:17:10.324
What was that?

00:17:10.324 --> 00:17:12.810
2022?

00:17:12.830 --> 00:17:17.082
that's when I wrote it down and then I picked it back up September 2022.

00:17:18.765 --> 00:17:20.449
That is see, okay.

00:17:20.449 --> 00:17:30.069
So this is what I love about entrepreneurs and and people I won't even say entrepreneurs, just people that have this mindset because you saw something.

00:17:30.069 --> 00:17:31.313
This is the difference.

00:17:31.313 --> 00:17:35.128
Let me say like this this is the difference between, I think, an entrepreneur and the rest of the world.

00:17:35.128 --> 00:17:43.702
You saw a problem, we all see problems, we see problems every day, right, uh, but you decide to do something about it.

00:17:43.702 --> 00:17:46.154
That's the difference, I think.

00:17:46.154 --> 00:18:03.066
Entrepreneurs don't just see problems, they see solutions and they say, okay, I'm going to create this solution for this problem and I'm going to invest my time and energy into doing that to make things easier for me and other people.

00:18:03.066 --> 00:18:04.307
Right, I?

00:18:04.307 --> 00:18:09.665
I love that and, um, I, I want to ask this question.

00:18:09.826 --> 00:18:10.990
I meet a lot of people.

00:18:10.990 --> 00:18:18.050
So you know we're I, I I don't consider myself to be an entrepreneurial type Okay, person.

00:18:18.050 --> 00:18:21.823
I have been a part of founding teams for 15 years.

00:18:21.823 --> 00:18:25.367
I've been a part of five different founding teams doing things that's kind of my.

00:18:25.367 --> 00:18:35.390
I love the founding of things Like that's just where I kind of land everywhere I've been in my career and so you know, I know what that's like.

00:18:35.390 --> 00:18:37.114
I know what starting things are like.

00:18:37.114 --> 00:18:40.285
I'm, I'm, I'm pretty, um, experienced in that Right.

00:18:40.285 --> 00:18:44.711
So I get a lot of people like I'm in the nonprofit space.

00:18:44.711 --> 00:18:52.752
I get a lot of young leaders, young people, um, who are really interested, from teenagers to their twenties to early thirties.

00:18:52.752 --> 00:18:54.346
So I really want to start.

00:18:54.346 --> 00:18:56.315
I want to start my own nonprofit in my world.

00:18:56.676 --> 00:19:01.944
That's what most people come to me with and the answer I tell them, no, you don't.

00:19:01.944 --> 00:19:19.861
That's that's my immediate answer, like and and I know you and I were talking earlier you're like that's like I'm more of an encourager and I'm going to tell you right now I am not.

00:19:19.861 --> 00:19:20.723
I am not an encourager of this.

00:19:20.723 --> 00:19:24.253
And the reason I'm not is because I don't think that most people understand what it takes to see a problem and solve it.

00:19:24.253 --> 00:19:26.641
We understand what seeing a problem looks like.

00:19:26.641 --> 00:19:31.594
You don't understand the solving it and then sustaining the solution.

00:19:33.018 --> 00:19:48.931
That is a huge commitment that I think a lot of people when you kind of get that urge to like, oh, I want to start this, I don't know that you do Like think that through because there's a lot to it.

00:19:48.931 --> 00:19:50.304
So I want to know.

00:19:50.304 --> 00:19:54.526
I know you disagree with me, so I want you to tell me you probably disagree on some of that.

00:19:54.526 --> 00:19:58.009
Tell me why, and then I want you to.

00:19:58.009 --> 00:20:04.249
I would like you to say like what are some of the misconceptions about being an entrepreneur?

00:20:04.249 --> 00:20:05.876
Like, what are some things the misconceptions about being an entrepreneur?

00:20:05.876 --> 00:20:13.595
Like, what are some things that people think are true that aren't true, you know let me on the on the face value.

00:20:13.615 --> 00:20:17.912
when you say it, you tell people no, like that, I disagree with that part.

00:20:17.912 --> 00:20:22.825
But when you explain the reasoning behind it, I 100% agree with you.

00:20:22.825 --> 00:20:26.520
Because, like you got to be committed to this thing.

00:20:26.520 --> 00:20:34.165
Like this is like I don't know what it's like to be married, so I can't say a marriage, I don't know what it's like to have kids, cause I don't got that either.

00:20:34.165 --> 00:20:38.304
But this thing is real Okay.

00:20:38.324 --> 00:20:38.565
Like.

00:20:38.865 --> 00:20:45.401
I got a dog, okay, so I guess I could technically get rid of them, but I won't, baby, don't worry.

00:20:45.401 --> 00:20:58.432
Um, I'm trying to think what I could compare it to, but this thing is a living, breathing thing and its life and its breath depends on you.

00:20:58.432 --> 00:21:16.453
So whether it lives or it dies depends on you and how you're able to deal with ups and downs more downs than ups and when those downs happen so consecutively and it's been months since you had a win are you still going to be able to stay in it?

00:21:16.453 --> 00:21:22.420
And so it's a level of commitment that's harder than track.

00:21:22.420 --> 00:21:26.842
Like when I was training for the Olympics, like I lived and breathed that thing.

00:21:26.842 --> 00:21:34.946
Like we mentally had to get ourselves to a point where my coach and we did this like mental thing for like a whole semester.

00:21:34.946 --> 00:21:42.101
Every day before we started track, he would always tell us look at that mountain, and the day you believe that you can jump over that mountain, come tell.

00:21:42.101 --> 00:21:47.133
Like we literally had to get in our brain that we can do anything right.

00:21:47.580 --> 00:21:48.925
And what was that for?

00:21:48.925 --> 00:21:49.307
Is that?

00:21:49.307 --> 00:21:57.446
Get that fortitude mentally, so when your body is tired and you can't do another stride, you mentally like I can do this.

00:21:57.446 --> 00:22:02.509
I've mentally ran this track multiple times Like I can literally do anything.

00:22:02.980 --> 00:22:24.929
So at that point in my life, if someone told me I was even training this afternoon with my coach the same coach that was my strength training coach when I was training 12 years ago and I could barely do this little exercise with 20 pounds Okay, it's been 10 years since I've been working out, so give me some slack and I said to him like you would never have known I was such an elite athlete.

00:22:24.929 --> 00:22:27.959
And he said to him you would never have known I was such an elite athlete.

00:22:27.959 --> 00:22:30.800
And he said, yes, you would.

00:22:30.800 --> 00:22:31.625
He said the difference is your mindset.

00:22:31.625 --> 00:22:33.512
He said when you were training before, like 10 years ago, it didn't matter how much weight.

00:22:33.512 --> 00:22:35.320
You never asked was this the right weight?

00:22:35.320 --> 00:22:38.930
You never asked how much I could tell you to do anything and you did it.

00:22:38.930 --> 00:22:40.621
And I was like you're right.

00:22:40.621 --> 00:22:55.372
So what I'm saying is it takes that level of commitment that, no matter what comes, you've got to see this thing through Misconceptions, that it's easy, honey, that you got money for days.

00:22:55.372 --> 00:23:00.009
Huge misconception that you rich honey.

00:23:00.009 --> 00:23:09.163
And I think what's what's important is, yes, ethon had an 815% year-over-year increase and that is major.

00:23:09.163 --> 00:23:17.648
If ETHON was my only business venture, right, and that's all coming to my pocket, I pay my taxes, but that's my only business venture.

00:23:17.648 --> 00:23:28.253
But I'm now reinvesting that into Deuce, and now I'm reinvesting that into my third business, which is called Sweet Pup, which is a dog treat parlor that I'm getting off the ground, which is in this infancy stage.

00:23:28.253 --> 00:23:37.731
And so most times with business, even if you don't have additional businesses, you're going to reinvest in your business because you don't want your business to stay stagnant.

00:23:38.441 --> 00:23:40.424
One thing that will never change is change.

00:23:40.424 --> 00:23:44.294
It will always come, so you have to rebrand.

00:23:44.294 --> 00:23:48.183
Change it will always come, so you have to rebrand.

00:23:48.183 --> 00:23:49.669
You have to add additional services or features or products.

00:23:49.669 --> 00:23:54.303
You have to keep reinvesting to scale and grow, so it's not like all that money is coming to you.

00:23:54.303 --> 00:24:18.721
Another thing is that, like another misconception is just you're this boss, like you are this boss, and I think for me, for me it's like I'm still a person and the little girl is real, like she's healing, but she comes up, sometimes right, and sometimes it's hard for the boss to come through, like you know.

00:24:18.721 --> 00:24:22.104
Um I mean sheesh.

00:24:22.104 --> 00:24:23.585
I'll just be real honest with you.

00:24:23.585 --> 00:24:25.945
This year has been tough for me you know.

00:24:26.006 --> 00:24:27.366
So when you asked me to come on.

00:24:27.366 --> 00:24:33.050
I'm like girl, I'm going to get the courage of souls out here.

00:24:33.050 --> 00:24:44.317
I'm going to try, but it's been tough and just being able to motivate myself to keep going and to not give up.

00:24:44.317 --> 00:24:47.936
To motivate myself to keep going and to not give up.

00:24:47.936 --> 00:24:59.951
So, but I think part of that misconception around that you're this boss and you're the CEO and you're just like sitting in the seat and you're killing the thing is that it takes self-work.

00:24:59.951 --> 00:25:11.894
If you don't do self-work, if you don't heal I'm not one that does blanket statements, but I will say this confidently your business will not flourish.

00:25:11.894 --> 00:25:20.192
No-transcript will produce just that.

00:25:21.444 --> 00:25:21.987
Your business.

00:25:21.987 --> 00:25:27.674
Can we pause right there, because I don't wanna go too far past that.

00:25:27.674 --> 00:25:33.516
I think this is an excellent place to land for just a second.

00:25:33.516 --> 00:25:42.393
Like you said, if you don't heal, if you don't do self-work, your business will not flourish.

00:25:42.393 --> 00:25:55.073
And earlier you made the statement that you you know one of the misconceptions like you're this boss, you're the CEO, but the little girl comes up.

00:25:55.073 --> 00:26:09.076
Man, okay, so you know, I'm not asking you to just share your deepest, darkest secrets or anything like that, but I would love some, some just example of what that can look like.

00:26:09.076 --> 00:26:09.678
You know what I mean.

00:26:09.678 --> 00:26:14.936
Like what can that look like for the little girl to come up where the boss is needed and you?

00:26:15.286 --> 00:26:17.152
like yo, what just happened?

00:26:17.152 --> 00:26:18.154
What does that look like?

00:26:19.525 --> 00:26:25.818
I mean, it's first and foremost is being able to manage your emotions is super important.

00:26:25.818 --> 00:26:28.012
That's why I talk about being able to heal.

00:26:28.012 --> 00:26:44.857
One thing that has been really helpful for me in my journey of healing is being able to self-soothe myself, and to be able to self-regulate has been super important, because if you can't self-regulate your emotions when I'm telling you, it's so many obstacles.

00:26:44.857 --> 00:26:50.476
Literally, it depends on when in the day you ask me how is it like being an entrepreneur?

00:26:50.476 --> 00:26:59.152
Like in the day, I could be like oh, I just got off an amazing meeting, y'all feeling good, or I could just got some bad news that what I thought was working is working.

00:26:59.152 --> 00:27:02.548
Maybe I had to fire somebody, like anything can happen.

00:27:02.548 --> 00:27:06.247
And so being able to manage your emotions.

00:27:06.768 --> 00:27:18.806
So, for example, I'm the youngest of six and I think the reason, as I'm thinking about this, I probably achieved so much is being the youngest of six, I can speak to myself as being a baby is.

00:27:18.806 --> 00:27:21.551
You're trying to figure out what makes me different.

00:27:21.551 --> 00:27:24.097
How do I stand out and I'm seen?

00:27:24.097 --> 00:27:31.614
How do they make sure I'm seen, and people typically assume the baby is always seen, but I'm the youngest of six of a single mother.

00:27:31.614 --> 00:27:35.575
So by the time I came around, my mother had kids for about 30 years span.

00:27:35.615 --> 00:27:36.557
She was just having kids.

00:27:37.226 --> 00:27:39.253
So, by the time I came around, she tied.

00:27:39.253 --> 00:27:42.631
So how does that come up?

00:27:42.631 --> 00:28:04.945
So, for example, uh, with Sweetpup, I'm super excited about really great partnership that just came through, which is major for us, and I had sent over an NDA for them to sign Um, and typically um organizations that are this big will not sign an NDA for a company that's in its infancy stage, as mine.

00:28:04.945 --> 00:28:10.828
So for the fact that they were willing to sign an NDA, basically letting them know that they were serious about this collaboration.

00:28:10.828 --> 00:28:19.333
But, long story short, it took weeks, weeks, and so part of the little girl is like did they forget about me?

00:28:19.333 --> 00:28:21.637
Are they still going to do it?

00:28:21.637 --> 00:28:23.633
Are we going to get the funding?

00:28:24.865 --> 00:28:26.288
Like maybe I need to prove myself.

00:28:26.288 --> 00:28:34.661
Ok, let me work really hard and tell them the list of everything I did these past two weeks so they can know that I'm really productive and that they're investing in somebody really good.

00:28:34.661 --> 00:28:35.866
And I did.

00:28:35.866 --> 00:28:45.287
I listened to her and I did all this stuff for two weeks and I was getting ready to draft this email this past weekend to them because they didn't send me the NDA yet.

00:28:45.287 --> 00:28:48.233
I sent them the NDA two weeks ago and they didn't tell me anything.

00:28:48.233 --> 00:28:52.431
So I had this email drafted like hey, I hope all is well.

00:28:52.531 --> 00:28:55.018
We had done blah, blah, blah, blah, blah, just killing it.

00:28:55.018 --> 00:28:56.226
You know, I talked to who I need.

00:28:56.226 --> 00:28:58.067
We got our permits, you know, just letting them know what we've done.

00:28:58.067 --> 00:29:03.954
And then I sat before and I put I put the email addresses in and everything and I sat down and I said let me.

00:29:03.954 --> 00:29:09.320
When you prayed this morning, you heard the spirit of the Lord said I'm working it out on your behalf.

00:29:09.320 --> 00:29:16.479
That's when the boss had to come in and the boss has to silence the little girl because the boss has to have a faith walk.

00:29:16.785 --> 00:29:22.998
The boss has to realize I I'm never going to see the next step, or even the next two steps.

00:29:22.998 --> 00:29:32.836
But if there's something in my heart, you don't maybe necessarily audibly have to hear something, but if there's something in your heart, something that's pulling you, that you know this is the right way.

00:29:32.836 --> 00:29:41.676
You got to rest on that, sit on that and be patient in that thing and don't move, because you know that that's what you feel inside.

00:29:41.676 --> 00:29:51.855
And so I had to talk to the little girl and I was like no, like I'm not sending that and we'll use those notes as talking points when we have our meeting.

00:29:51.855 --> 00:29:54.251
And I don't know when this meeting was gonna happen.

00:29:54.251 --> 00:29:54.974
But that's what I said.

00:29:54.974 --> 00:29:56.250
And I silenced her.

00:29:56.250 --> 00:30:12.537
And, lo and behold, yesterday, which was Thursday, I got the email that they were going through their legal and legal has some you know, just some edits, and now they were sending the NDA for me to approve and let's sign it and let's set up a meeting for next week to talk about funding opportunities, right?

00:30:13.259 --> 00:30:16.109
And that's an example of like.

00:30:16.109 --> 00:30:20.659
It doesn't mean she doesn't come up, like, she still has a voice.

00:30:20.659 --> 00:30:35.212
But I have to reassure the little girl that she's safe, that she's good, that she's enough and that everything that we need to bring life to this seed because an idea is just a seed it's just a seed that God gives you.

00:30:35.212 --> 00:30:37.747
It's up to you how you and if you will water it.

00:30:37.747 --> 00:30:42.337
And we have everything that we need to water and give this thing life.

00:30:42.337 --> 00:30:45.724
And we have everything that we need to water and give this thing life.

00:30:50.766 --> 00:30:54.222
But to trust me, the adult, the healed version, the woman, the boss, the CEO, I got me and I got you.

00:30:54.222 --> 00:31:04.038
But it's real and that's why I say that your business will only bear fruit of who you are internally.

00:31:04.038 --> 00:31:11.212
Wow, if it's going to be wealth, if it's going to flourish, you have to be flourishing spiritually.

00:31:11.212 --> 00:31:12.704
You cannot negate that Like.

00:31:12.704 --> 00:31:16.413
You cannot negate that, and not only spiritually but physically, mentally.

00:31:16.413 --> 00:31:17.490
That's why I work out now.

00:31:17.490 --> 00:31:36.020
I have to make sure I am whole on all the fronts, because I want to have a holistic, flourishing businesses, that I am whole on all the fronts, um, because I want to have a holistic, flourishing businesses that I am producing um with with with my head, so I hope I answered that question and go a little bit deeper Yo man, let me tell you something that's powerful.

00:31:36.040 --> 00:31:47.428
What you just said was powerful and I, if, if you need to like, go back and like, just rewind, don't even keep going in the rest of the, in the rest of the podcast.

00:31:47.428 --> 00:31:54.253
Just rewind that about four or five minutes and hear that again, because I think that applies.

00:31:54.253 --> 00:32:01.834
I mean, that can apply whether an entrepreneur, whether you're in some sort of leadership position, um, in a, in a job uh, that can.

00:32:01.834 --> 00:32:03.136
That can apply if you're a parent.

00:32:03.136 --> 00:32:05.988
That can apply in a lot of different areas.

00:32:06.690 --> 00:32:13.830
Where you have to, the mature version of you needs to be there and needs to show up and needs to be the one to make the decision.

00:32:13.830 --> 00:32:19.568
But the little person in you is is, is is rearing its head, and you have to.

00:32:19.568 --> 00:32:38.559
You have to get to a point where you are willing to gently and lovingly say I got you, I got us, I got us, we're okay, right, we're okay Because the mature version of you believes what God is saying in the moment and not what the little one experienced.

00:32:38.559 --> 00:32:39.405
Like.

00:32:39.405 --> 00:32:49.452
Let's believe what God says today and not necessarily what we have been through and I took off running.

00:32:49.814 --> 00:32:59.240
That's good, right y'all that's good, that's powerful man, like for real, sitting here, being like.

00:32:59.240 --> 00:33:16.256
And what's crazy is, I don't know that the moments where I feel insecure or when I feel very, um, the mature version of me is not showing up the way I want it, one or two, I don't know how often I pull that back into the little girl that's inside of me.

00:33:16.256 --> 00:33:24.739
Actually, I I don't like, I don't, I don't necessarily connect those dots and just listening to you talk.

00:33:24.739 --> 00:33:43.570
I'm sitting here like man, like there was a period, you know, a few years ago, where the little girl was loud and proud and all kinds of wreaked all kinds of havoc, right, Like I and I can look back and see that and so.

00:33:43.972 --> 00:33:48.993
But at the time I would not have, I would not have attributed that to that.

00:33:48.993 --> 00:33:51.386
I don't know what I was, attributing it just to me.

00:33:51.386 --> 00:34:01.032
But it's like no, no, no, that is, that is a younger version of you that has been hurt, that has been afraid, that's been unsafe, that's been nervous, that's that's just.

00:34:01.032 --> 00:34:02.515
You know, nervous, that's that's just, you know.

00:34:02.515 --> 00:34:03.537
And you know insecure.

00:34:03.537 --> 00:34:05.240
That that's that's who that is.

00:34:05.240 --> 00:34:16.489
And today you need to deal with who you are today, Right and um.

00:34:16.489 --> 00:34:17.449
So I just, I absolutely love that.

00:34:17.449 --> 00:34:19.713
I think I hope that's going to help a lot of people?

00:34:19.733 --> 00:34:21.235
I think it will.

00:34:21.235 --> 00:34:33.755
That's powerful and, as an entrepreneur, it is that kind of um uh, larger weight, because you're carrying these, these entities, with you.

00:34:33.755 --> 00:34:40.809
So you have, you have chosen to, uh, have a deeper responsibility than most people do.

00:34:40.809 --> 00:34:50.545
So you, you you've got, you've got three different ventures that you're leading, that you're, that you're growing, and I love what you said.

00:34:50.545 --> 00:34:57.230
You know, you know, one of the misconceptions you said is like you know, we got all this money and it's like, yeah, but we're reinvesting it.

00:34:57.230 --> 00:34:58.693
Uh, what?

00:34:58.693 --> 00:34:59.373
Why?

00:34:59.373 --> 00:35:05.195
So there are some entrepreneurs, so I guess what you would be called a serial entrepreneur, right?

00:35:05.971 --> 00:35:07.724
Yeah, I'm definitely a serial entrepreneur.

00:35:07.724 --> 00:35:09.311
You're a serial entrepreneur right.

00:35:09.311 --> 00:35:09.972
Yeah.

00:35:11.568 --> 00:35:12.409
So why did you?

00:35:12.409 --> 00:35:22.315
Because Etan was your first one, yes, and so what has driven you to create two other things?

00:35:22.315 --> 00:35:26.489
Like you know, some people would say that's not smart.

00:35:26.489 --> 00:35:28.614
Like you need to focus on one thing and grow that thing.

00:35:28.614 --> 00:35:31.170
And like you know, like why are you jumping from thing to thing?

00:35:31.170 --> 00:35:35.489
And like, what is it in you that's like I'm going to start two other ones?

00:35:35.489 --> 00:35:36.452
Like, and that's just.

00:35:36.452 --> 00:35:41.588
I'm going to be clear, not just little bitty hobby things on the side where I'm just doing this.

00:35:41.588 --> 00:35:45.311
These are you're little bitty hobby things on the side where I'm just doing this.

00:35:45.311 --> 00:35:48.173
These are you're having people sign NDAs on your third venture, right?

00:35:48.173 --> 00:35:48.974
This is not.

00:35:48.974 --> 00:35:50.817
These are not small things.

00:35:50.817 --> 00:35:51.577
These are not.

00:35:51.577 --> 00:35:55.521
I'm selling lemonade for $5 in July.

00:35:55.521 --> 00:35:58.585
It's not that this is a big deal.

00:35:58.585 --> 00:36:02.076
So what in the world is driving you to create more stuff?

00:36:02.076 --> 00:36:03.471
Why not just focus on one thing?

00:36:04.244 --> 00:36:10.278
Listen, when I have my days, when I'm like this, I'll be like Chad if I just focus on eating, I'll be living honey, I'll be living large.

00:36:10.278 --> 00:36:18.367
We will probably be doing this and I'm in Jamaica, I'm in my house in Jamaica just chilling, okay, and I don't know about living large.

00:36:18.367 --> 00:36:43.778
I don't know if people think I like swimming in dough, like that, but listen, like I think you know, february of this year, I took an entire month and I left DC and I came to South Carolina and every day I prayed for 30 days and not just get on my knees and pray, no, I prayed, I read scripture, I worshiped and I listened and I waited.

00:36:43.778 --> 00:36:57.394
I waited until I heard something, I felt something, and I got to work every day for 30 days and I didn't do it because I was asking God what's my next business venture.

00:36:57.394 --> 00:37:00.409
I didn't do it because I was like Lord, how do I become wealthy?

00:37:00.409 --> 00:37:02.554
I didn't do it to ask for strategic insight.

00:37:03.016 --> 00:37:16.237
I did it because being in the city of DC is so much noise it's hard to hear and you get caught up in your everyday, and so, as a business owner, you have to know when to unplug.

00:37:16.237 --> 00:37:23.893
And everybody can't do a month, right, but I would strongly suggest every quarter you need to unplug.

00:37:23.893 --> 00:37:28.074
Whether it's a week you don't do emails, whether it's two days you don't do, but you have to unplug.

00:37:28.074 --> 00:37:37.054
And recenter, and in the unplugging and recenter, god revealed to me my purpose, right, and I couldn't understand.

00:37:37.184 --> 00:38:02.376
It's almost in church on last Sunday the preacher talked about what do you do when you have multiple destinies, and it resonated with me because I feel like I have multiple things that I'm pursuing and I think for me I know this is super long winded, but it's kind of a it's really a complicated question to answer.

00:38:02.376 --> 00:38:06.802
But yeah, I think for me, the beauty of Eton.

00:38:06.802 --> 00:38:11.829
Eton, let me know that I could make money.

00:38:11.829 --> 00:38:22.494
Eton, let me know, like I always say it, the world messed up when they let me discover that I could make six figures on my own.

00:38:22.534 --> 00:38:27.751
Like they messed up at that point because I thought I needed a nine to five to do it and I did it.

00:38:27.751 --> 00:38:30.778
And so Etan gave me that confidence.

00:38:30.778 --> 00:38:37.938
But Etan also gave me confidence because Etan allowed me to own my time and there's no need in owning your time.

00:38:37.938 --> 00:38:44.074
So as a consultant, I work maybe maybe 30 hours in a given month.

00:38:44.074 --> 00:38:47.045
Maybe when you work a nine to five, that's what.

00:38:47.045 --> 00:38:48.708
160 hours in a month?

00:38:48.708 --> 00:38:51.313
It's a 40 hour week.

00:38:51.313 --> 00:38:57.467
80 hours for two weeks it's 160 hours in a month.

00:38:57.467 --> 00:39:00.291
I was doubling my monthly income working 30 hours.

00:39:00.291 --> 00:39:05.275
So that gives me 130 hours.

00:39:05.275 --> 00:39:07.659
Yeah, Wow.

00:39:08.860 --> 00:39:11.867
And in that 130 hours your brain is free.

00:39:11.867 --> 00:39:16.244
Your brain is free and there's something about having a mind that's free.

00:39:16.244 --> 00:39:22.407
So when you're financially stable, you're doing something you love and it's not time consuming because you're an expert at it.

00:39:22.407 --> 00:39:26.293
At this point your mind is like, well, what's next?

00:39:26.293 --> 00:39:31.099
And so when Deuce came about, it was like, oh, I got time.

00:39:31.099 --> 00:39:42.539
And when Sweet Pup came about, it wasn't necessarily that I had time, but I now have three different ventures that are in three different phases.

00:39:42.539 --> 00:39:44.686
So I would say Etan is like almost a preteen.

00:39:44.686 --> 00:39:48.614
She's doing really good, Like we got some really good contracts.

00:39:48.693 --> 00:39:54.177
I'm stable, Bills are paid, and then Deuce is still topless stage.

00:39:54.177 --> 00:39:57.387
But we've got some contracts, We've got some partnerships, so we're good.

00:39:57.387 --> 00:40:05.889
We got our app up, so like we're good, and so now I can be able to give the attention to sweet pup, and so it's like I'm managing Eton.

00:40:05.889 --> 00:40:09.577
I'm also going to start hiring for Deuce as well as sweet pup.

00:40:09.577 --> 00:40:15.157
So it's the importance of understanding how to manage them and when you're supposed to give your all.

00:40:15.157 --> 00:40:17.971
So my baby, sweet pup, I'm giving it my all right now.

00:40:17.971 --> 00:40:22.001
But I think for me it's just my mind is clear.

00:40:22.001 --> 00:40:23.565
But I think for me it's just my mind is clear.

00:40:23.565 --> 00:40:39.530
My mind is clear, and when God gives me a vision and I can see the end of what it can be and it gets stuck like I can't shake it and it consumes me, then it's like let's do this thing, Like let's do it.

00:40:39.530 --> 00:40:41.311
I don't know if I answered your question.

00:40:42.324 --> 00:40:43.668
You are answering all the questions.

00:40:43.668 --> 00:40:55.295
So I follow an entrepreneur I think we've talked about him, his name is Myron Golden and business entrepreneur brilliant dude.

00:40:55.295 --> 00:41:04.653
One of the things I've heard him say is something that I'm phrasing it this way he didn't, but something that people need to unlearn is this idea that time is money.

00:41:04.653 --> 00:41:23.817
Yeah, and the way he says is like, if you believe that, that's like the worst version of a life you could live, because you're exchanging time, which is invaluable, for money that has a set value, that's not a good exchange.

00:41:23.817 --> 00:41:28.909
And so what you just described was I love what you just described.

00:41:28.909 --> 00:41:31.635
Time is not money, time is freedom.

00:41:31.635 --> 00:41:33.759
Time is freedom.

00:41:33.759 --> 00:41:39.452
It's not money because you can get more money in less time.

00:41:39.452 --> 00:41:41.976
That is possible.

00:41:41.976 --> 00:41:43.380
And so what?

00:41:43.380 --> 00:41:50.661
Unfortunately, what people feel like they have to do to make more money is to work more, give more of your time.

00:41:50.661 --> 00:41:56.813
So if you have that mindset time is money then you'll automatically sacrifice your time for money.

00:41:56.813 --> 00:41:59.298
Oh, sorry, go ahead.

00:41:59.298 --> 00:42:00.585
Sorry, no, go ahead.

00:42:00.585 --> 00:42:01.648
No, no go.

00:42:01.809 --> 00:42:09.811
I was going to say you know what the key, the secret is to making more money, what it's discovering your gifts.

00:42:09.811 --> 00:42:12.420
Your gift literally makes room for you.

00:42:12.420 --> 00:42:20.117
Like literally, it's discovering your gifts and understanding and having the strategy to monetize it.

00:42:20.117 --> 00:42:25.427
Because God gave you a gift, because you have a solution to somebody's problem.

00:42:25.427 --> 00:42:35.172
That's out there and being strategic and knowing what is my gift, answering when is the call, where is the call, and meeting that need.

00:42:35.172 --> 00:42:39.449
Once you're able to discover your gift, understand it, perfect it.

00:42:39.909 --> 00:42:44.045
So I'm not saying quit your job, you know your gift, you know your gift, perfect it.

00:42:44.045 --> 00:42:46.072
So I'm not saying quit your job, you know your gift, you know your gift, perfect that thing.

00:42:46.072 --> 00:42:46.735
So I had Etan for two years.

00:42:46.735 --> 00:42:56.710
I was still working full time and I had it as a side hustle for two years and I was perfecting that thing, working on my customer service, working on my processes and all that stuff, and then I quit.

00:42:56.710 --> 00:42:58.835
So it's not.

00:42:58.835 --> 00:42:59.677
I just wanted to.

00:42:59.677 --> 00:43:09.722
When you said that it's not work for you preaching because you remind me of something that happened a week or so ago, and this was before.

00:43:09.722 --> 00:43:11.967
I had some contracts that went through.

00:43:11.967 --> 00:43:13.574
I had contracts that failed through.

00:43:14.338 --> 00:43:17.070
So now we're in that part with consulting that nobody talks about.

00:43:17.070 --> 00:43:19.059
It's like what do you do when the money ain't coming?

00:43:19.059 --> 00:43:22.030
And when the money was good, you reinvested it.

00:43:22.030 --> 00:43:23.134
You didn't put money aside.

00:43:23.134 --> 00:43:32.989
What do you do?

00:43:32.989 --> 00:43:34.552
So I've learned from that to put money aside.

00:43:34.552 --> 00:43:37.179
But I remember praying to the Lord and I said Lord, I got rent and I got mortgage.

00:43:37.179 --> 00:43:38.023
How are we going to do this?

00:43:38.023 --> 00:43:40.791
I got two different housing situations.

00:43:40.791 --> 00:43:41.675
How are we going to do this?

00:43:41.675 --> 00:43:49.135
And I heard so clearly the spirit say stop chasing money and chase purpose.

00:43:50.119 --> 00:43:56.594
Come on, I've heard so clearly stop chasing money and chase purpose and the past two weeks, like I've literally been.

00:43:56.594 --> 00:43:58.927
Like when I wake up, what am I called to do?

00:43:58.927 --> 00:44:00.833
Who am I on this earth to impact?

00:44:00.833 --> 00:44:02.257
How is what am I doing?

00:44:02.257 --> 00:44:02.958
Feeding that?

00:44:02.958 --> 00:44:05.528
And when I'm telling you, contracts coming through.

00:44:05.869 --> 00:44:08.266
I had a conversation with somebody today talking about I want to invest.

00:44:08.266 --> 00:44:13.025
Like it's like I am not chasing money anymore, I'm not trying to figure out how to make money.

00:44:13.025 --> 00:44:16.233
Like I got tenants coming in for my house that I own.

00:44:16.233 --> 00:44:21.050
You know, it's like I didn't even ask for this and the other houses that they were looking at.

00:44:21.050 --> 00:44:24.355
Their rent is more than the rent that I'm giving them and they're willing to pay it.

00:44:24.355 --> 00:44:27.099
So it's like I didn't even.

00:44:27.099 --> 00:44:33.277
It's just like when you follow your purpose, when you do what comes to you naturally, that's your gift.

00:44:33.277 --> 00:44:35.869
It's that thing that comes to you naturally.

00:44:35.869 --> 00:44:38.476
Like you could do it all day and not eat.

00:44:38.476 --> 00:44:40.786
Like it just you would forget to eat.

00:44:40.786 --> 00:44:41.989
It's that thing.

00:44:41.989 --> 00:44:44.675
So Eton is not work for me.

00:44:44.675 --> 00:44:47.088
Like when I do my lectures for Harvard.

00:44:47.148 --> 00:44:49.634
It doesn't feel like work, like I'm.

00:44:49.634 --> 00:44:52.565
I'm this, what you see, is what I'm giving.

00:44:52.565 --> 00:44:59.106
I'm not like snooty and like in a top, not a tie, but in this suit, you know, like I want myself.

00:44:59.106 --> 00:45:06.346
Because they want me, they don't just want my content, they want the full package of what you deliver.

00:45:06.346 --> 00:45:22.894
Right, and I think that's what people have to realize is you can monetize your gift, but you got to know who you are, to your authentic self, because even if you mastered that gift and you perfected it but you're not true to who you are and how you show up, people don't want it to who you?

00:45:22.914 --> 00:45:25.038
are and how you show up.

00:45:25.038 --> 00:45:26.340
People don't want it.

00:45:26.340 --> 00:45:28.764
They want all of you and your uniqueness.

00:45:28.764 --> 00:45:34.414
I stutter, I am not the best speaker, but I've been able to have platforms because I'm unique.

00:45:34.414 --> 00:45:37.768
At the end of the day, I'm from around the world and I'm going to give you that, but I'm still going to be articulate.

00:45:37.768 --> 00:45:38.451
Don't get it twisted.

00:45:38.451 --> 00:45:39.755
The PhD is there for a reason.

00:45:39.755 --> 00:45:48.454
I'm going to know what I'm saying, but I'm able to deliver in a way that you can receive it Right.

00:45:48.514 --> 00:45:58.677
And so I started going on a tangent and I'm sorry, but you said that money and time and that's something I have learned in my entrepreneurship is don't chase money, chase your purpose.

00:45:58.677 --> 00:46:35.844
And when you get to that point where you, like I need to make money, like just just focus on your purpose, the lack, just the energy that you are releasing out, the answer is going to find you because you are releasing it is going to find you, like it's, it's literally going to chase you down you down and I want, I want, can you kind of give people because, just so people don't necessarily think they're taught that, they think that they are hearing from someone who grew up wealthy or with money like you're saying this not having, like what, what's?

00:46:35.884 --> 00:46:38.972
a little bit of your background to help people realize, like what you're saying?

00:46:38.972 --> 00:46:40.556
Cause you have a legitimate reason.

00:46:40.556 --> 00:46:48.146
Anyone who didn't grow up wealthy, which is most people, have a legitimate reason to want to get money, like that's, that's, that's a legitimate thing, right?

00:46:48.146 --> 00:46:51.494
Um, but what you're saying is don't chase money, chase purpose.

00:46:51.494 --> 00:46:56.291
And you know your background is not you didn't grow up.

00:46:56.291 --> 00:46:59.306
Nobody gave you a million dollar loan to start your business, right?

00:46:59.306 --> 00:46:59.507
That?

00:46:59.507 --> 00:47:00.769
That ain't how, that ain't how that work.

00:47:00.769 --> 00:47:06.943
So kind of give a little bit of that, just so people understand who's talking to them from that perspective.

00:47:06.983 --> 00:47:07.164
So.

00:47:07.164 --> 00:47:15.409
So my background is I'm from this little place in Maryland it's like the country um, we're called the Eastern shore, and I'm the youngest of six.

00:47:15.409 --> 00:47:18.135
So, um, I'm first generation of immigrant parents.

00:47:18.135 --> 00:47:21.849
So my dad is from Nigeria and my mom is American, black American.

00:47:21.849 --> 00:47:22.831
She's from Maryland.

00:47:23.572 --> 00:47:38.416
Just a little bit about my ancestry Five generations removed from slavery on my mother's side, four generations removed from sharecropping on my mother's side and then, believe it or not, on my dad's side in Nigeria.

00:47:38.416 --> 00:47:40.465
I'm just three generations removed from slavery.

00:47:40.465 --> 00:47:50.641
They were slaves in Nigeria and so, if this helps you understand my background, my grandmother had a seventh grade education.

00:47:50.641 --> 00:47:54.704
My great grandmother had a third grade education and her parents were sharecroppers.

00:47:54.704 --> 00:47:58.737
My mother was the first to graduate from from college.

00:47:58.737 --> 00:48:03.356
So I bless the Lord for my mom in breaking that generational curse.

00:48:03.356 --> 00:48:09.108
So I blessed the Lord for my mom in breaking that generational curse.

00:48:09.128 --> 00:48:26.829
Um, and on my father's side, my grandfather actually was the first to be able to get land, and so he bought land and had a compound, and he actually changed our last name to Oshitele, and Oshitele means first to step upon, and so that's how I ended up getting that name, and then my dad was the first one in his family to come to the States, right.

00:48:26.949 --> 00:48:40.836
And so I think, for me, I come from a lineage of perseverance, a lineage of just shoot, making waves out of no way you understand.

00:48:40.836 --> 00:48:47.989
I come from a lineage of trailblazers, right and having the fortitude to be able to do that thing.

00:48:47.989 --> 00:48:52.998
And so, for me, I'm the first in my family to get my PhD.

00:48:52.998 --> 00:49:10.626
I'm the first in my family to be a serial entrepreneur, so I don't necessarily have someone to mirror, and that's why I talk about God so much Not that I'm trying to preach to y'all, but that is who gives me that insight, that's who helps me connect with the people that I can connect with.

00:49:10.626 --> 00:49:24.847
But the most beautiful part that I appreciate about this journey, I've yet to meet someone who's doing exactly what I'm doing, and so I feel like I have a uniqueness in just becoming who I am, and I don't feel like I'm somebody's mini me, if that makes any sense.

00:49:25.268 --> 00:49:57.898
But yeah, that's my background, yeah, and I love that because and thank you for sharing all that because it's important that that doesn't scare people to chase your purpose and not a paycheck, because when you, when you chase purpose I truly believe this, I've lived it and you've lived it and I know a lot of other people who have like, when you chase purpose, money finds you.

00:49:57.898 --> 00:49:58.802
It finds you.

00:49:58.802 --> 00:50:02.931
You don't have to find it because people need it.

00:50:02.931 --> 00:50:19.012
People need what you have, people need your gift, they need your service and when you approach it that way right, I'm out here serving people People will will exchange for that Like, it's like, that's what you're doing.

00:50:19.512 --> 00:50:36.248
And so I think that, um, it's a belief that, like, even though it's just a belief that, uh, what you reap, what you sow, um, and that, what, what is like, that is that is a true uh principle.

00:50:36.248 --> 00:50:51.489
And when you sow, uh, when you sow service, you're going to reap from that, and a lot of times, you're going to reap resource from that, not for just for you to pocket, because that's not your attitude.

00:50:51.489 --> 00:50:54.211
You're reaping it in order to serve more.

00:50:54.211 --> 00:50:56.793
Like you say, I'm reinvesting.

00:50:56.793 --> 00:50:59.086
I'm not just sitting up here living in Jamaica.

00:50:59.086 --> 00:51:02.429
I could be, but I'm not and maybe one day you will.

00:51:02.429 --> 00:51:04.724
I fully believe that one day you will be in Jamaica I could be, but I'm not right and maybe one day you will.

00:51:04.724 --> 00:51:11.949
I fully believe that one day you gonna be in Jamaica and I'm gonna be with you because you gonna invite me.

00:51:11.949 --> 00:51:15.376
Right, you gonna fly me out.

00:51:16.507 --> 00:51:17.210
You gonna fly me?

00:51:17.351 --> 00:51:17.451
out.

00:51:17.451 --> 00:51:19.052
You know what I'm saying.

00:51:19.052 --> 00:51:23.469
You gonna fly me out, either first class or on your private.

00:51:23.469 --> 00:51:28.552
Jet out either one and, and you know, and we're gonna have a good time.

00:51:28.552 --> 00:51:29.815
That's what's gonna happen.

00:51:30.717 --> 00:51:37.414
I feel like something something you said about the service super important.

00:51:37.414 --> 00:51:58.378
Um, because even when I think about eton and data consulting, it's you have to see, even as an entrepreneur, you have to see what you're doing is a service, not somebody paying your bills, because the minute you see your clientele as paying your bills, it really alters that relationship with your clients.

00:51:58.378 --> 00:52:04.117
Right, because, like what you said, people are willing to pay for the gift.

00:52:04.117 --> 00:52:16.398
So I would just say that and just leave that nugget there, to just always come from the perspective of service and they're not paying your bills like money is a byproduct of the service that you're offering.

00:52:18.824 --> 00:52:19.224
That's it.

00:52:19.224 --> 00:52:19.945
That's it.

00:52:19.945 --> 00:52:21.347
No, that's real.

00:52:21.347 --> 00:52:41.320
I want to pivot just for a second and talk to people who are not entrepreneurs, that do have a traditional job, and you know, I want to talk to them from the standpoint of what are ways.

00:52:41.320 --> 00:52:46.282
So you were working in government while you started Eton.

00:52:46.282 --> 00:52:52.257
So, like you said earlier, you had Eton, but you had a full-time job.

00:52:52.257 --> 00:52:53.791
We were doing policy work.

00:52:53.871 --> 00:52:54.092
Yes.

00:52:55.367 --> 00:53:02.751
What entrepreneurial traits did you use in that work, Even while you were also starting Ean?

00:53:02.751 --> 00:53:03.552
Like what did you?

00:53:03.552 --> 00:53:20.257
What are some things that you did while doing policy that are traits that have helped you as an entrepreneur that somebody else to say, okay, I see how I can use that in this, in this job, Does that make sense?

00:53:20.257 --> 00:53:20.398
Am I?

00:53:21.168 --> 00:53:22.092
making the question.

00:53:22.092 --> 00:53:23.697
Let's, let's, let's talk back and forth.

00:53:23.697 --> 00:53:25.608
Just to guide me a little bit on that.

00:53:25.608 --> 00:53:30.320
So I worked at a think tank in DC.

00:53:30.320 --> 00:53:43.248
So we worked in conjunction with the federal government at the white house in the hill, but I was at a think tank, and so I would even take a step back, even before my PhD, I would say.

00:53:43.248 --> 00:53:48.090
Being an athlete really made me entrepreneurial and I don't think I thought about this until this conversation.

00:53:48.670 --> 00:53:57.675
But entrepreneurial in the sense of having a goal and being disciplined to make sure that every day, whatever you're doing is getting you to that goal.

00:53:57.675 --> 00:54:03.217
If what I'm eating not going to be right, I can't have the cheeseburger right.

00:54:03.217 --> 00:54:06.940
If my sleep is off, I got to go to bed at 9.30.

00:54:06.940 --> 00:54:09.420
Like I'm sorry I can't go to the movies with y'all on a weekday.

00:54:09.420 --> 00:54:14.282
You know like I had to make sure my schoolwork was done, you know, so I wouldn't be stressed.

00:54:14.282 --> 00:54:28.789
So I had the whole weekend to go and compete right, and then I had to practice every day.

00:54:28.789 --> 00:54:33.657
So you're literally not just touching it once a day to get to your goal, but you're doing things multiple times in a day to get to your goal.

00:54:33.657 --> 00:54:52.036
And so I even think about school, whether it be undergrad or graduate degree, like you have to make sure every day you're doing something to get to that goal it over quite nicely, when I got to think tank because part of my role is think tank is the most ambiguous job you can ever get Like you literally get paid to think.

00:54:52.036 --> 00:55:16.027
Like you literally get paid to think that's it and to have an opinion about policies, and I think for me, I wanted to disrupt that because I felt like you have all these people from these Ivy leagues that get these positions and they think and they're in the little ivory tower and they think and they never talk to the people these policies are impacting.

00:55:16.027 --> 00:55:24.833
And so I think it goes to my gifting and everything that I'm always thinking about the underdog and I'm always trying to be inclusive.

00:55:24.893 --> 00:55:41.800
And so I was very entrepreneur, like I was the first person that went in and was like nah, I'm not going to sit here in my cute little office and go to the little napping room and take a nap for an hour and get some snacks and a little coffee and come back and think I'm not doing that, like I'm actually going to go out into the field, I'm actually going to talk to people.

00:55:41.800 --> 00:55:46.110
I did research on students who are incarcerated.

00:55:46.110 --> 00:55:50.610
I actually went to prisons, talked to students, talked to their families, who were in the waiting rooms.

00:55:50.610 --> 00:55:51.996
I really talked to words.

00:55:51.996 --> 00:56:00.987
I talked to the people and then I took that back and brought that to the Hill and made sure that bill passed, but I used their voices to do so.

00:56:01.309 --> 00:56:15.385
So I think part of being an entrepreneur is getting out of that box, and nine to fives are created for boxes, so that's also why I quit, because they liked that.

00:56:15.385 --> 00:56:17.851
I thought outside of the box to move the policy.

00:56:17.851 --> 00:56:32.518
But once I started saying, look, I'm doing way more than Ojo, who's been writing a book the past five years and ain't published nothing yet, like he's literally just thinking about his book the past five years, right, like let's up the pay, right.

00:56:32.518 --> 00:56:40.807
And I think for me that's when it realized like, okay, now it's the accountability for the value of work that I'm bringing that made me shift to full-time entrepreneurship.

00:56:40.807 --> 00:56:51.269
But I would definitely say being creative and if you have an environment, a work environment that is healthy enough, that encourage you to think outside the box.

00:56:51.329 --> 00:56:57.567
But I do say it itself is contradictory, because please don't take this the wrong way.

00:56:57.567 --> 00:57:02.233
But nine to five jobs.

00:57:02.233 --> 00:57:07.643
You come in, you do what you're supposed to do and you clock out right.

00:57:07.643 --> 00:57:13.182
Very few, even the ones that are as big and ambiguous as a think tank, were so fluid.

00:57:13.182 --> 00:57:17.440
It only got to so much that they allowed me to be a circle in a square.

00:57:17.440 --> 00:57:30.443
So I would definitely say it's not easy, but if you can figure out a way how to leverage your gift to do things a little bit different, um, to get to that end goal, that that's a way to be entrepreneurial.

00:57:30.443 --> 00:57:31.670
Hope that makes sense.

00:57:32.331 --> 00:57:38.329
No, I love that and I think I think that's really true about um, about nine to five jobs.

00:57:38.329 --> 00:57:56.213
You're saying like it's created to be a box and I think this is a very you know kind of interesting thing and you know to, to see the development of, from from a startup to a growing organization, and I know you and I have talked about it on some level.

00:57:56.213 --> 00:57:58.219
You know we're in different stages.

00:57:58.219 --> 00:58:01.876
Like the organization that I co-founded is in a in a growing stage.

00:58:01.876 --> 00:58:31.237
Right, we're moving from that startup to a growing stage and so it requires more structure than it did six, seven years ago where we could just get up and go, take things, bring on people how we wanted to bring them on, and now it's more stable and so there is a reality to when the organization that at one point was a startup gets to the point now where it is responsible for lives because it has to sustain itself.

00:58:31.237 --> 00:58:40.192
Right, that there are, there have to be the boxes are very real because it has to be sustainable.

00:58:40.192 --> 00:58:51.278
And I do think you know for me and just as an example, I had to, I had to, I had to unlearn myself a little in a, in in this way.

00:58:51.298 --> 00:58:53.960
I am entrepreneurial by nature.

00:58:53.960 --> 00:58:56.202
I just I I'm not.

00:58:56.202 --> 00:59:02.945
I don't necessarily have um, the I guess um, what's the word?

00:59:02.945 --> 00:59:07.735
I'm looking for Resume of a traditional entrepreneur, but I have an entrepreneurial mind.

00:59:07.735 --> 00:59:21.014
I get, I realize that if I was in an organization that's too structured, my gift would not be able to work the way it needs to work.

00:59:21.014 --> 00:59:24.190
I need to be in organizations at.

00:59:24.190 --> 00:59:39.262
Either I need to be in the at either I need to be in the, in the building, like start from scratch phase, or the one that's very close to it, so that my gifts can, you know, can flourish of building and creating and um and trying new things.

00:59:39.262 --> 00:59:44.458
And, like I, I'm pretty good at that, that is, but you know.

00:59:44.458 --> 00:59:56.637
So I have found that my entrepreneurial, the way that I'm able to be entrepreneurial, is knowing what organizations I'm, I need to be a part of, like knowing the type of places I fit.

00:59:57.297 --> 01:00:00.512
So if you're out there and you're like I, really I'm not an entrepreneur.

01:00:00.512 --> 01:00:04.072
I don't want to start a business, but I'd like to be entrepreneurial, but I don't feel like I can.

01:00:04.072 --> 01:00:20.545
It might be because you're not in a place not necessarily it's not a good place, but it's not at a stage where it needs your gift and so you might need to find a place that needs an entrepreneurial mind to flourish.

01:00:20.545 --> 01:00:35.998
Don't immediately put yourself in a position where you have to sustain something all on its own, and if you find that you can't really start anything where you are, it could be because the organization is doesn't need that right now.

01:00:35.998 --> 01:00:39.231
So then it's like okay, what, what?

01:00:39.231 --> 01:00:40.855
What am I trying?

01:00:40.855 --> 01:00:50.581
What problems do I want to solve and what type of organization needs my mind to solve them and that can give you the entrepreneurial itch that you might have?

01:00:50.581 --> 01:00:55.481
It really doesn't have to be go and start these businesses, go and start this nonprofit.

01:00:55.481 --> 01:00:59.452
That, to me, is actually a rare thing.

01:00:59.452 --> 01:01:00.193
I don't.

01:01:00.193 --> 01:01:03.097
I think that those things need you have to.

01:01:03.318 --> 01:01:08.565
Like like you were saying, monique, when I was asking about how did, how did Deuce, how did you even get to?

01:01:08.565 --> 01:01:11.800
Well, you was kind of going through how these things came about.

01:01:11.800 --> 01:01:16.422
They didn't come about because you were sitting around being like, oh, I think I want to start this.

01:01:16.422 --> 01:01:26.242
It came about because some experiences you had and you made, you made very conscious decision Like I'm gonna, I'm gonna, I'm gonna go do this.

01:01:26.242 --> 01:01:38.485
You also and I think this is so key you also specifically had a background in athleticism, which you attributed to where your entrepreneurial kind of um skills develop.

01:01:38.485 --> 01:01:44.282
I, I think you know a lot of people do athletics when they're younger, myself included.

01:01:44.282 --> 01:01:50.672
Yeah, very few people um get to the level that you have gotten athletically.

01:01:50.672 --> 01:01:57.639
What I mean for those people that just aren't athletes at all, and it's like you know what were the traits.

01:01:57.639 --> 01:01:59.643
Right, you mentioned discipline.

01:01:59.643 --> 01:02:01.965
You mentioned goal setting.

01:02:25.079 --> 01:02:29.483
Yeah, right, what are some other traits?

01:02:29.483 --> 01:02:50.782
That's like, I have not historically been a procrastinator but lately I have been procrastinating and I can speak for a fact that procrastination for me is because fear is louder than my motivation to do what I need to do and so being able to understand that and put fear in check and move forward.

01:02:50.782 --> 01:02:56.603
And so if you're an individual that's like I can do time management but I'm a procrastinator, know the source of procrastination.

01:02:56.603 --> 01:03:07.996
I can't say this is a revelation that fear is the source of procrastination, but I can say for me, fear is the source of my procrastination and so putting it in check and understanding for me.

01:03:08.518 --> 01:03:10.702
I know that God does not operate in fear.

01:03:10.702 --> 01:03:19.103
So a lot of times as an entrepreneur, if fear is telling me to do something, I'll just do the opposite, like I'll just always do the opposite.

01:03:19.103 --> 01:03:20.128
Yeah, that's easy.

01:03:20.128 --> 01:03:22.398
That's easy good or bad, you know what I'm saying.

01:03:22.398 --> 01:03:23.635
Like for me.

01:03:27.469 --> 01:03:30.516
So I would say the time management piece is huge.

01:03:30.516 --> 01:03:33.063
I think also is being self-motivated.

01:03:33.063 --> 01:03:35.817
There's nobody coming in.

01:03:35.817 --> 01:03:48.677
You don't got no amen corner, like you don't really have nobody cheering you on on a day to day basis to get things done, and so you really have to be self-motivated.

01:03:48.878 --> 01:03:50.001
What time do you start your day?

01:03:50.001 --> 01:03:52.050
Like nobody tells you what time you start your day.

01:03:52.050 --> 01:03:53.677
No one tells you how to protect your calendar.

01:03:53.677 --> 01:03:57.010
You have to know what times of day do I operate best?

01:03:57.010 --> 01:03:57.833
Is it mornings?

01:03:57.833 --> 01:03:59.155
Should I do morning meetings?

01:03:59.155 --> 01:04:05.536
Should I devote my afternoons for meetings or, like, should I devote my afternoons just to work and do administrative stuff?

01:04:05.556 --> 01:04:16.242
So so knowing when you best work, being um self-aware, is super important, not just on the psychological part, but also how, how you tick and and how you work.

01:04:16.242 --> 01:04:30.164
I think another thing um is is knowing your self-worth is huge, um, because sometimes, especially if you're a woman or if you have any characteristics of those who have been traditionally marginalized, you got to say it with your chest.

01:04:30.164 --> 01:04:34.275
So people know like this is your rate.

01:04:34.275 --> 01:04:59.579
So, knowing your self-worth and what you bring, and being confident in that thing, and I think, more than anything, is being able to have the capacity to say no I think I might've told you one time there was this project, $25,000 project At that time I could definitely use some $25,000 monies Um, they didn't trust me.

01:05:00.621 --> 01:05:11.851
They didn't trust me, um, and they were going to micromanage me, and you gotta always remember why you did what you did, and the reason I went out on my own is because I don't like to be micromanaged.

01:05:11.851 --> 01:05:16.873
I actually flourish in environments that I'm free and that I can be creative, hence why I'm a serial entrepreneur.

01:05:16.873 --> 01:05:23.456
So I knew that was not going to be the best experience for me and I knew they were not going to get the best out of me.

01:05:23.456 --> 01:05:32.552
So being able to say no to that, um, and also being able to say no, protect your calendar, um, of what you need to do on a given day.

01:05:32.552 --> 01:05:41.336
There was something else that you had had mentioned earlier and I probably should have wrote it down, but I wanted to touch on it.

01:05:41.378 --> 01:05:52.351
but if it comes back I'll say it but I wanted to touch on it, but if it comes back I'll say it no, I think that's good.

01:05:52.351 --> 01:05:56.965
I think that those traits and those, those things that need to be in place in order to be successful again, can come from different places.

01:05:56.965 --> 01:06:03.815
Yes, it could come from being an athlete, it could come from being a parent, it can come from a traumatic experience, you know.

01:06:03.815 --> 01:06:12.938
It can come from, um, it could come from just the upbringing that you've had with your parents.

01:06:12.938 --> 01:06:19.838
It can come from different things, but I think the point is it's gotta be there, right, and I would say it's gotta be there for really to be successful, really in anything.

01:06:19.898 --> 01:06:26.949
A lot of those have to be there to be successful and specifically, um, uh, specifically be there when you are trying to grow something.

01:06:26.949 --> 01:06:52.005
And so you know, I would like to go back to something that I think really is important, and you kind of alluded to it and within your, within the context of the job, the think tank, right, you, you, the way you were entrepreneurial is, you did something where, instead of sitting around and thinking, you went out and you talk to people and you learn from their experience.

01:06:52.005 --> 01:07:18.065
You gained your own experience right within the cup, within that not just from books, from your studies, from other people's research you went out and did something different, and so talk about, like how experiences and being open to experiences can create ideas that then can turn into ventures.

01:07:18.889 --> 01:07:23.222
Most definitely, and I'll add to the question before that Another trait is consistency.

01:07:23.222 --> 01:07:24.873
That's a huge part.

01:07:24.873 --> 01:07:26.340
Be consistent Absolutely.

01:07:26.340 --> 01:07:29.717
That's, in essence, what ETHAN is.

01:07:29.717 --> 01:07:32.315
That's, in essence, the curriculum I teach for.

01:07:32.315 --> 01:07:33.539
Harvard is exactly what.

01:07:33.579 --> 01:07:34.340
I went out and did.

01:07:34.570 --> 01:07:39.280
Right, and so I didn't know what I was doing.

01:07:39.280 --> 01:07:40.043
When I was doing it.

01:07:40.043 --> 01:07:43.077
This was in 2019.

01:07:43.077 --> 01:07:44.340
So right before the pandemic.

01:07:44.340 --> 01:07:45.862
It this was in 2019.

01:07:45.862 --> 01:07:46.563
So right before the pandemic.

01:07:46.583 --> 01:07:50.726
But what I did know is that I personally hadn't had an experience with the criminal justice system.

01:07:50.726 --> 01:07:59.215
Like, my mother worked out of prison for 25 years, but she was a dietician, so she worked in a kitchen very different experience from a warden or, you know, a correction officer.

01:07:59.215 --> 01:08:03.648
So I personally did it outside.

01:08:03.648 --> 01:08:08.181
You know some relatives that went, like aunts and uncles, but I never visited them in prison.

01:08:08.181 --> 01:08:09.693
You know I saw when they came home.

01:08:09.693 --> 01:08:20.295
So for me I felt like I just felt drawn to talk to them because I didn't know their experience and I could easily ran the data.

01:08:20.295 --> 01:08:38.203
But the data didn't really make sense because I didn't know what narrative I was telling that would be persuasive, and so for me, it was going out and combining interviews with running data and doing different data analysis that I realized, oh, the data is telling a story.

01:08:38.203 --> 01:08:49.994
I had this concept of storytelling, and so long story short, ethon is Yoruba for story telling, and so long story short, ethon is Yoruba for story.

01:08:49.994 --> 01:08:52.220
And that's exactly what I do with Ethon is I tell stories with data.

01:08:52.239 --> 01:09:07.922
And so it was in that moment I had one of my colleagues who was working with me at the think tank and I was just talking to her and I had done a presentation internally for my job at that day and she's like Monique, you should do more, like more of these, like things you should do like a workshop or something.

01:09:07.922 --> 01:09:15.773
And cause I had did a virtual one during the pandemic and she was like you should do a virtual workshop on, like, how you tell stories with data, like.

01:09:15.773 --> 01:09:19.282
And I was like really, you think anybody would pay to hear me say that.

01:09:19.282 --> 01:09:27.153
She said I'll go pay $50 to come see you.

01:09:27.153 --> 01:09:29.538
And I was like, really, she said do a workshop and $50.

01:09:29.538 --> 01:09:33.148
And I had 23 people who paid $50 to see me speak about how to tell stories with data, and you were one of the.

01:09:33.148 --> 01:09:36.358
You were the first ticket, you bought the first ticket.

01:09:36.358 --> 01:09:39.212
I should screenshot it, yes, cause I'm going to frame it one day.

01:09:39.212 --> 01:09:40.456
I'm going to frame it one day.

01:09:41.639 --> 01:09:45.069
So how do I get this whole concept of telling stories with data?

01:09:45.069 --> 01:09:49.222
It's because that's what I was doing at my job and I realized no one was doing it.

01:09:49.222 --> 01:09:53.494
And what I also realized is that it moved policy.

01:09:53.494 --> 01:09:57.304
It was able to influence policy and it was able to influence money.

01:09:57.304 --> 01:10:09.344
So I realized I had something really unique here, because whatever I discovered had power, yeah, policy and money.

01:10:09.685 --> 01:10:21.752
I was able to take those stories and take it to a funder and I pitched on the spot and say, hey, I want to do XYZ project to follow up from blah blah blah, because I wanted to influence blah blah blah policy.

01:10:21.752 --> 01:10:28.476
On the spot they said yes, we'll give you that money to do so, and it was like a $300,000 grant to do that.

01:10:28.476 --> 01:10:31.663
No one does that from verbal pitches.

01:10:31.663 --> 01:10:32.836
You usually have to do a concept.

01:10:32.836 --> 01:10:34.706
You go back and forth on the concept paper.

01:10:34.706 --> 01:10:35.409
It takes months.

01:10:35.409 --> 01:10:36.792
They said yes, on the spot.

01:10:37.595 --> 01:10:52.942
So for me I was like I got something special and if I can figure out how to hone on it, if I can figure out how to brand it and if I can figure out how to articulate it and repeat it, that's how you monetize.

01:10:53.069 --> 01:10:59.078
If you can figure out how I can do this and do it again and do it again, but not do it again with the exact same rigor that I did the first time.

01:10:59.078 --> 01:11:06.617
It doesn't take the same effort the first time, I can repeat it, but it doesn't take as much effort Then I think I might got something.

01:11:06.617 --> 01:11:25.585
And so that literally came from me going outside of the box, and it came to the point where I was becoming such an abnormal shape that I didn't fit my nine to five that I made the decision to quit and to go full time.

01:11:25.585 --> 01:11:34.131
But that's because it was something I discovered, it was a gift that I discovered, it was a solution that I discovered.

01:11:34.131 --> 01:11:51.354
It was a niche that I discovered, a uniqueness I discovered in that nine to five job, and I figured out how to make it a process and make it repeat out how to make it a process and make it repeat.

01:11:51.375 --> 01:12:02.570
Hey man, you giving all the sauce and I hope people are hearing that, I'm hearing it Cause I'm sitting here like what can I do that I can repeat, you know, with little effort, I mean, and I and I've thought, I've thought about certain things I love.

01:12:02.570 --> 01:12:04.014
I love the way you put that.

01:12:04.014 --> 01:12:08.302
I mean, it was just a very like I found something unique within my nine to five.

01:12:08.302 --> 01:12:10.918
I found, I found I know the process of it.

01:12:10.918 --> 01:12:18.092
I and I figured out how to repeat it because and this is key If you can repeat it, you can monetize it.

01:12:18.092 --> 01:12:18.873
That's it.

01:12:18.873 --> 01:12:20.997
Um, that that, uh.

01:12:20.997 --> 01:12:25.322
There there is a phrase that came to me not too long ago I say I don't know, a few years ago.

01:12:25.322 --> 01:12:43.465
This is one of the things that if I were to say, like I have a version of uniqueness in, for whatever reason God gives me, like these, um, I can, I can condense concepts into phrases that can produce more, if somebody wants to take it Right.

01:12:43.965 --> 01:12:44.145
Yeah.

01:12:44.210 --> 01:12:46.216
So, uh, this is one of them.

01:12:46.216 --> 01:12:55.500
Uh, if, if your product has a process, then you are are a professional.

01:12:55.500 --> 01:13:12.813
And I think that people there are a lot of people who who don't see themselves as professionals for different things, for whatever reason, because they don't have the degree, because they don't they have the experience, because it's not their job.

01:13:12.813 --> 01:13:24.942
But if you have a product and that doesn't have to be just a hard widget, that could be a thought, it could be a, uh, it could be a service, right, a lot of times it's a that has a process, because processes get repeated.

01:13:24.942 --> 01:13:49.537
And so if those two things like, if you have a product, if you have something that can be delivered and it has a process, then you are a professional and you can monetize it, yes, and so you just have to, you really just have to do it, have to you, you really just have to do it right and to your point.

01:13:49.537 --> 01:13:52.507
You can do it, um, and then figure out a way for it to begin to do itself, which is how you systematize something.

01:13:52.507 --> 01:13:55.655
It's not just you doing it either you systematize it or you farm it out.

01:13:55.655 --> 01:13:57.421
You teach other people to do it right.

01:13:57.421 --> 01:14:05.042
So I I love how you just put that I I hope people can hear that and cause.

01:14:05.063 --> 01:14:08.076
You know, let's be real like it's hard out here for a lot of folks financially.

01:14:08.076 --> 01:14:14.679
I mean it's just hard and a lot of people are struggling, a lot of people are frustrated.

01:14:14.679 --> 01:14:19.454
You know a lot of people are in a lot of debt and you know inflation is going up.

01:14:19.454 --> 01:14:27.445
My paycheck's not moving, um, but my life is growing for whatever reason, and so it's like what can I do?

01:14:27.445 --> 01:14:29.677
But my raise is not enough.

01:14:29.677 --> 01:14:35.261
I'm not going to get another job that easily.

01:14:35.261 --> 01:14:37.639
I don't have time to wait for three months to get a job.

01:14:37.890 --> 01:14:52.922
I mean, there's real issues out there that people are feeling and I think what you just helped someone to do, if they take it, is really ignite something that's inside of them in order to help.

01:14:52.922 --> 01:15:18.115
It may not replace your income right now Like you said, you worked on e-town for two years while still doing a nine to five but it could maybe supplement If you figure there's something that I do well here that I can create a process for to do well somewhere else and do well, you know, for other people and while I'm doing it here.

01:15:18.115 --> 01:15:21.162
Right, that that's a real thing.

01:15:21.162 --> 01:15:22.490
I really believe all of us.

01:15:22.490 --> 01:15:29.302
I will say this while I don't believe everybody should start a business, I do believe everyone has that ability.

01:15:29.743 --> 01:15:30.970
Yes, I have that ability.

01:15:31.391 --> 01:15:38.171
I do believe that you know, we everyone, we won't all, all of us won't find it, but it's in you, right?

01:15:38.171 --> 01:15:40.756
And so I love how you put that man.

01:15:40.756 --> 01:15:44.944
I, I, I, um, you don't even know how much I'm enjoying this conversation.

01:15:44.944 --> 01:15:45.492
Here's the thing.

01:15:45.492 --> 01:15:46.676
We talk all the time.

01:15:47.310 --> 01:15:52.618
I know it just feels like we're on the phone, come on, come on, come on.

01:15:52.618 --> 01:15:55.177
I want to say something about misconception.

01:15:55.177 --> 01:16:01.538
Um, as you were talking about the side hustle, um, a misconception is if you build it, people will come.

01:16:02.850 --> 01:16:12.926
I just want to make sure I address that because, even though I discovered it in my job, I looked at the response.

01:16:12.926 --> 01:16:16.051
A bill was passed and we got funded.

01:16:16.051 --> 01:16:46.042
Then I realized people will actually, whatever it is, if I can figure out how to repeat it, people want that because people want funding, people want to have fluence, people need to make decisions and that's when I created, like okay, policy, people are not going to be my market, but decision makers are my market, because I have something that can influence people to move and act, and so I think it's important to understand that.

01:16:46.042 --> 01:16:53.773
And part of that is doing your research, going to folks who would be your users, going to folks who would be your customers, your clientele.

01:16:54.132 --> 01:16:59.804
Like before I even did ETHON, I went to conferences and pitched it.

01:16:59.804 --> 01:17:14.884
I had a university reach out to me and was like, hey, what you did for your dissertation, do that for our athletes, right, like I had, I had a bunch of saying like little little moments that, ok, what I'm thinking people would buy it.

01:17:14.884 --> 01:17:25.661
So I would say open yourself up and test it out and see, ok, just because it's unique and it's different, do you have a customer base that's willing to buy it?

01:17:28.251 --> 01:17:33.622
And I will tag on to that, saying that people get really excited about new ideas.

01:17:33.622 --> 01:17:39.159
A lot of people do, yep, and some people get so excited that they might help you out to start it.

01:17:39.159 --> 01:17:47.635
But once you've started it to your point, you better do some research because at some point there people are going to want results like that.

01:17:47.635 --> 01:17:50.832
That's going to be the key and that's something I've learned in a nonprofit world.

01:17:50.832 --> 01:17:57.033
You know people love new ideas to help people and then they're going to start asking you what happened?

01:17:57.033 --> 01:18:04.898
And if you can't answer that you're, you're, you're, you're not in as good a shape, like you know, you get out of that excitement phase.

01:18:04.898 --> 01:18:11.719
You're no longer the new kid on the block, so you want to go ahead and have that in place before you get there, like already.

01:18:11.719 --> 01:18:12.801
Kind of have that to your.

01:18:12.801 --> 01:18:13.301
I love that.

01:18:13.301 --> 01:18:16.530
Do some, do some research, test it out.

01:18:16.530 --> 01:18:18.431
Don't just jump out there.

01:18:18.431 --> 01:18:22.113
You know, uh, for most people that's not going to work.

01:18:22.113 --> 01:19:05.980
And I will also say this and I love talking to you at this stage of your business and your multiple businesses, because a lot of the entrepreneurial podcasts I listen to, or entrepreneurs on different podcasts I listen to, are they really kind of if I'm honest, part of the appeal is the lifestyle that they have, the lifestyle that they lead, right, and that's not to say that they are shallow people by any stretch, but they've gotten to a point in their career where they are here, or they're at this point where their lifestyle is very appealing to people like that.

01:19:05.980 --> 01:19:09.256
Most, most, most people won't reach that.

01:19:09.717 --> 01:19:28.261
Yeah, and what I love about what you are saying and I think what I would say about myself on some level, is that even though you don't have, you know, two houses in Jamaica and a private jet, you know I'm saying you love your life.

01:19:28.261 --> 01:19:32.934
Yeah, you are, are, you are stable.

01:19:32.934 --> 01:19:40.131
Yeah, you enjoy the work you're doing and you, you have the freedom you want.

01:19:40.131 --> 01:19:44.398
Yes, and that is a lifestyle that most people can attain.

01:19:44.398 --> 01:20:03.617
Yeah, yep, right, and that's what I love about your story and it and it's the sky's the limit, obviously, like the sky's the limit, but even if nothing changed today about your finances, about your living situation, like you would, you would be in a great place.

01:20:03.978 --> 01:20:12.244
Yeah, you know, and I think we have to remember, like, success doesn't mean you know nine figures.

01:20:12.244 --> 01:20:15.715
Success doesn't mean it doesn't even mean six figures sometimes, right.

01:20:15.715 --> 01:20:17.038
It doesn't mean that.

01:20:17.038 --> 01:20:23.673
It means you have the life you want to have, you have the freedom you want to have, you have your time you have like that.

01:20:23.673 --> 01:20:24.615
Those, those are.

01:20:24.615 --> 01:20:41.072
Those are measures of success that I think more people can realistically attain than the jets, the cars, the mansions, you know, the views on Instagram, all of that which you just see so much of it.

01:20:41.072 --> 01:20:46.733
And again, that's not a bad thing's awesome, and I hope one day it happens for you.

01:20:46.733 --> 01:20:52.188
But it doesn't have to happen for you to be a successful entrepreneur.

01:20:52.188 --> 01:20:53.712
It's just because they're louder.

01:20:54.333 --> 01:20:54.775
That's it.

01:20:55.096 --> 01:20:56.782
It's just because they're louder.

01:20:57.505 --> 01:21:01.373
But I think you said something is like you defining what success is.

01:21:01.373 --> 01:21:03.698
For me, success is my freedom.

01:21:03.698 --> 01:21:11.257
For me, success is my peace of mind and for me is is being able to feel like I can.

01:21:11.257 --> 01:21:14.930
I can create and it's a healthy environment for me to do so.

01:21:14.930 --> 01:21:24.161
And if I have those three things and I feel like I'm doing what I love, you know, so it's it's important to to define what success looks like for you.

01:21:26.751 --> 01:21:28.533
So it's important to define what success looks like for you.

01:21:28.533 --> 01:21:49.965
Dr Oshite-Lu, give us one thing, one of the most important things that you want people to unlearn about entrepreneurship Jeez, whether it's in a nine to five kind of job or if it's out there starting your own thing, what's something you say if you don't take anything else away?

01:21:50.145 --> 01:21:58.109
I want you to unlearn this about entrepreneurship oh, my Lord, I don't know, this is a big one.

01:21:58.109 --> 01:22:08.449
One thing, yep, one thing.

01:22:08.449 --> 01:22:13.582
I'm really taking a moment.

01:22:13.582 --> 01:22:18.353
Okay, I'm just going to say it, not try to think it in my head.

01:22:18.353 --> 01:22:36.943
So I would say the one thing to unlearn is I don't know, I'm trying to figure out how to say it, but the one thing to unlearn is that the return is in the idea, and I think it's important to.

01:22:36.943 --> 01:22:51.212
If you have a good idea that you can actually implement, like we said, you can make a process and you can make it repeatable, then you have something.

01:22:51.212 --> 01:22:53.457
And if you have a base, who's willing to pay for it?

01:22:53.457 --> 01:23:00.032
I think it's important to unlearn, like you said, the sexy part of being an entrepreneur, to be like oh.

01:23:00.393 --> 01:23:24.703
I'm a founder, I created something, I'm a CEO and I'll look really good and I'll be able to go on panels and be able to do this and I can post on TikTok like get out of the sexy part of being an entrepreneur and understand that it's going to take work, it's going to take commitment, but it all starts from you feeding that idea.

01:23:24.703 --> 01:23:26.851
Going to take commitment.

01:23:26.851 --> 01:23:32.351
But it all starts from you feeding that idea, nourishing that idea, until what you see in your head becomes something tangible that you can see, that you can feel, that people can engage with.

01:23:32.351 --> 01:23:36.059
And being committed to that thing.

01:23:36.059 --> 01:23:48.079
And also in the commitment is knowing that what you originally saw more than likely isn't going to be what it's like when it comes into fruition, and so you're not committed to the thing necessarily.

01:23:48.079 --> 01:23:49.623
You're committed to the purpose.

01:23:50.750 --> 01:23:51.292
What is it that?

01:23:51.311 --> 01:23:53.958
you're creating, what is the service that you're providing?

01:23:53.958 --> 01:23:57.373
Is it going to do that and seeing it through?

01:23:57.373 --> 01:24:05.185
So I would say that and I would say be patient with time and let time have its perfect work.

01:24:05.185 --> 01:24:08.054
Yeah, and don't try to fast forward.

01:24:08.314 --> 01:24:10.599
Oh, man, that is so good.

01:24:10.599 --> 01:24:12.944
Man, that's so good, that's so good.

01:24:12.944 --> 01:24:23.761
Okay, so what, um, where can people find you and how can they engage with you, particularly in the work that you do?

01:24:24.481 --> 01:24:32.344
Yeah, I would say I'm on all the socials, so, like LinkedIn, primarily, it's just my name, monique Oshite-Lew.

01:24:32.344 --> 01:24:34.289
I'm the only one on LinkedIn with that name.

01:24:34.289 --> 01:24:39.914
But as far as if you want to follow Etan, it's I-T-A-N-L-L-Ccom.

01:24:39.914 --> 01:24:40.914
That's our website.

01:24:40.914 --> 01:24:51.463
That's our website, as well as Deuce Deuce website is deucepaymentscom, and then Sweetpub is s-b-v-e-e-t-pubcom.

01:24:51.463 --> 01:24:56.528
So feel free to follow us, and Sweetpub is in the beginning parts.

01:24:56.528 --> 01:25:04.400
But if you want to engage on the waiting list and when we have our opening, et cetera, happy to have you enjoy and engage on that platform.

01:25:06.229 --> 01:25:09.697
That's amazing, Um, dude, you, you are.

01:25:09.697 --> 01:25:15.073
You inspire me like just as a friend, as a as a colleague.

01:25:15.073 --> 01:25:17.278
I mean, we've done work together and I am.

01:25:17.278 --> 01:25:22.073
So this is somebody who has done work with Monique I.

01:25:22.073 --> 01:25:26.844
I can honestly say she's honestly one of the most brilliant people I've ever met.

01:25:26.844 --> 01:25:36.152
But she's not, she's not, she's not above um, she'll bring it down because I need it being brought down.

01:25:36.152 --> 01:25:37.576
We wouldn't have plenty of conversations.

01:25:37.576 --> 01:25:43.659
Hold on, bring it, bring it down, Talk to me like I'm dumber than that and she could and she'll do that.

01:25:43.659 --> 01:25:52.756
Like she is so good, professional, like you know, particularly if you are in the nonprofit space and you need somebody to help you with your data, that give her a call.

01:25:52.756 --> 01:25:59.257
I would, I would recommend her and have recommended her to several people and I believe there are some that have used her.

01:25:59.257 --> 01:26:03.735
She is so good and she's so passionate and about about that work.

01:26:03.836 --> 01:26:12.157
And if you are a creator, um, and I know some of you are, this deuce thing is super dope.

01:26:12.157 --> 01:26:14.381
I've seen how some of it works.

01:26:14.381 --> 01:26:16.484
Yeah, um, I I've.

01:26:16.484 --> 01:26:19.935
We have talked about it for shoot almost two years.

01:26:19.935 --> 01:26:21.579
Like I've seen it grow.

01:26:21.579 --> 01:26:42.710
I'm really excited and some of the people um, that you know I've helped do a little research on it and, like I know that, some folks, a lot of people that I'm connected with in the kind of artist, music, musician world like you've talked to, I'm going to say this is a great, this would be great and this would make things really really, really simple.

01:26:42.710 --> 01:26:47.962
So those two things, man, I want to go ahead and put a plug in for those Sweet pup.

01:26:47.962 --> 01:26:57.320
I'm not a dog person although Monique's dog is cool kind of but I, you know, I'm sure it's great.

01:26:57.320 --> 01:27:00.319
I can't speak for that one, but I want y'all to be on the lookout for that.

01:27:00.319 --> 01:27:03.538
This has been a complete joy.

01:27:03.538 --> 01:27:07.220
Thank you so much for joining on the unlearned podcast.

01:27:07.220 --> 01:27:10.315
I have had so much fun talking to you, Thank you.

01:27:10.336 --> 01:27:10.896
So fun.

01:27:11.398 --> 01:27:20.757
Yeah, absolutely Absolutely, um, and so y'all like, share, comment um on this.

01:27:20.757 --> 01:27:30.358
If you think this can be encouraging for someone who is thinking about entrepreneurship in some way, you know, let them, let them.

01:27:30.358 --> 01:27:31.199
Let them hear this.

01:27:31.199 --> 01:27:32.363
Don't keep it to yourself.

01:27:32.363 --> 01:27:33.932
Let people hear it.

01:27:33.932 --> 01:27:36.259
Share it and then let us know what you think.

01:27:36.259 --> 01:27:37.261
Engage with us.

01:27:37.280 --> 01:27:38.652
Engage with Monique Click.

01:27:38.652 --> 01:27:40.878
Go to the description, click on her links, talk to her.

01:27:40.878 --> 01:27:45.770
Find out more about what she's doing and and man, we're excited, so keep tuned.

01:27:45.770 --> 01:27:51.823
We got more coming up, uh, for the next several weeks for um, for this series.

01:27:51.823 --> 01:28:00.355
So stay tuned and let's keep unlearning together so that we can experience more freedom.

01:28:00.355 --> 01:28:09.423
Thank you once again for listening to the Unlearned Podcast.

01:28:09.423 --> 01:28:13.587
We would love to hear your comments and your feedback about the episode.

01:28:13.587 --> 01:28:22.442
Feel free to follow us on Facebook and Instagram and to let us know what you think.

01:28:22.442 --> 01:28:25.233
We're looking forward to the next time when we are able to unlearn together to move forward towards freedom.

01:28:25.233 --> 01:28:26.662
See, you think we're looking forward to the next time when we are able to unlearn together to move forward towards freedom.

01:28:26.662 --> 01:28:27.585
See you then.